Guides on Software, Websites and Search
Plain-language guides for people buying software and websites — what decides the cost, what to ask a supplier, and what usually goes wrong.
Written for buyers, not for other developers
No jargon, no sales pitch, and no pretending every project is the same size.
What a website really costs in India
What separates a small brochure site from a large one, the running costs people forget, and how to get a quote you can compare fairly.
Buying guideWhat drives the cost of a mobile app
Native against cross-platform, which features add real work, and where budgets quietly disappear after launch.
Buying guideHiring developers in India: how to do it well
Engagement models, what to check before you sign, and the working practices that decide whether it succeeds.
Buying guideWhat we write about
Buying software
Scoping, quotes, contracts and the questions that separate a good supplier from a cheap one.
Websites and search
Speed, structure, on-page SEO and how businesses are found in Google and in AI answers.
Running a project
Why projects slip, how to keep scope honest, and what a useful fortnightly review looks like.
If you would rather just ask us
Tell us what you need built
Send us a short note about the work. We will tell you what it involves, what we would start with, and how long it takes — before you commit to anything.
- Experience
- Eleven years building and ranking websites, with one senior reviewing every change.
- Where we work
- India and the United States. We keep hours that overlap US time zones, so an enquiry from the States is answered inside your business day. About the studio.
- Contracts
- USD or INR, whichever suits your finance team.
- What you keep
- Every audit, keyword map, content brief and report is yours to keep, in your own accounts.